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Research: For better results tell and embarrassing story before brainstorming

Leigh Thompson, a management professor at the Kellogg School of Management at Northwestern University, conducted a study in which one group shared embarrassing stories about themselves, while another group shared a positive stories. Then, both groups were instructed to brainstorm for 10 minutes.

Guess what? The group who told embarrassing stories generated 26% more ideas. Ultimately, openness and candidness among your participants could help foster a stronger, more creative brainstorm.

Key take away - to set the tone, consider asking each participant to share an embarrassing or funny story about themselves at the beginning of a brainstorm. It helps to foster openness, trust, and a sense of silliness - which are all critical ingredients for increased creativity.

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